The rapid adoption of "unconventional" packaging in the wine industry is driven by adaptation to new lifestyles and changes in consumption patterns. It is the new generations of consumers who are more open to innovation and sensitive to environmental and sustainability issues that are shaping this growing trend.
History
The idea of carrying liquids in bags dates back many centuries. In ancient times, flexible containers made of goatskin were already used to store wine. Over the course of the 20th century, the system involving a bag inside a box, complemented by a tap to dispense the liquid, was gradually developed.
Advantages
Practicality, ease of hygiene preservation and space optimization are some of the strengths of Bag-in-Box containers, making them a widely adopted choice not only in the wine industry, but also in many other industrial areas.
Wine packaged in a Bag-in-Box is often seen by more traditional consumers as a lower quality option, sometimes compared to wine in a bottle. This perception still prevails for many Portuguese. However, in many markets, especially in Northern Europe, the Bag-in-Box format is highly appreciated and widely adopted. This difference in perceptions highlights how preferences and attitudes towards wine can vary significantly in different areas of the world.
The growing diversity of wine styles already presented in this type of packaging is remarkable. It is important to note that the quality of wine, when there is interest in production, can reach high levels even when packaged in a Bag-in-Box.
The Bag-in-Box concept brings up a number of very convincing arguments, especially with regard to the ecological and financial concerns that are increasingly relevant to younger consumers and beyond. Clearly, the format plays a distinctive role compared to the traditional glass bottle.
Firstly, the convenience is undeniable. Its lightness and ability to store a greater volume of liquid in less space make it a practical choice. In addition, the disposable and hygienic nature of the Bag-in-Box, without the risk of breakage, makes it ideal for more relaxed moments of consumption, such as parties, picnics and similar occasions.
Another point in its favor is its effectiveness in maintaining the freshness of the contents for a prolonged period, something that is usually a challenge for an open bottle of wine. This is particularly beneficial for those who don't consume wine often and wish to enjoy it occasionally, without worrying about the waste of an open bottle.
The Bag-in-Box is an obvious choice to replace traditional bottles, aligning perfectly with the needs of a younger generation, those concerned about environmental issues and those looking for practical solutions for their day-to-day lives.
For all these reasons, it is predicted that this format, as well as others beyond bottles, will grow substantially in popularity. This is largely due to the fact that wine packaging, especially glass, plays a significant role in the carbon footprint. In addition, innovation, creativity and an appealing presentation will be essential elements in building a solid value image for these packaging alternatives.
Portugal
The availability of Portuguese Bag in Box wines bearing the designations of Denomination of Origin (DOC) or Regional Wine (IVV) is still limited. The absence of these certifications, regardless of quality, can raise doubts about the origin of the wine.
That being said, here are five suggestions of Portuguese boxed wines, which could be the ideal solution for various occasions and deliver a serious bang for your buck.
Do you know another great boxed wine not listed here? Share it with us!